 There are many forms of Pay Per Click Advertising such as Text Ads, Image Ads, Banner Ads, Content Network Ads, Search Partner Ads, and more recently Video Ads.
Pay Per Click Advertising allows you to pay per click, or to pay for a specific amount of impressions, regardless of how many clicks your ad receives.
An impression is when your ad is displayed on Google. Google AdWords is the world's leading Pay Per Click Advertising program, which allows you to display ads on any Google domain and partner networks such as shopping.com.au, aol.com.au, askjeeves.com.au, and many other partner networks.
Thee second most popular Pay Per Click Advertising program in the industry is Yahoo! Search Marketing which allows you to display ads on any Yahoo! domain and partner networks such as ninemsn.com.au, ansearch.com.au, altavista.com.au, fairfaxdigital.com.au, newscorp.com.au, careerone.com.au, yesoptus.com.au, domain.com.au, and Yahoo! Local Search.
Pay Per Click Advertising
Finally the third largest Pay Per Click Advertising program is Microsoft Ads Centre. This program allows you to display ads on live.com.au, msn.com, and many other Microsoft networks.
All forms of Pay Per Click Advertising are worth consideration. Google is generally the first place anyone searches for information online, however Yahoo! has a much larger network of domains within Australia allowing more coverage on popular Australian domains than Google.
Pay Per Click Advertising
One of the major drawbacks to Yahoo! is that there is a 3-5 day waiting cap for any new ad to be displayed, whereas Google list in about 5-10 minutes. Both options though, are well worth considering. Google is the fastest way to test an ad's results before uploading to Yahoo!.
Learn More About Pay Per Click Advertising.
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